“To ensure the humane treatment of birds that supply us with down, as of fall 2014 Patagonia uses only 100% Traceable Down. We trace it from farm to factory to make sure the birds that supplied it were never force-fed or live-plucked, and that our down is never blended with down from sources we can’t trace. The Traceable Down Standard provides the highest assurance of animal welfare in the apparel industry so you can stay warm in good conscience.” Learn more at patagonia.com/traceabledown
As a big fan of the Patagonia brand, I was jazzed to see their recent ‘environmentally-educational’ film, ‘Worn Wear’ – an exploration of quality in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico, a family’s maple syrup harvest in Contoocook, New Hampshire, an organic farm in Ojai, California and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard. Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.
Watch the whole film HERE!