Worn Wear. A film by Patagonia.

by lev2

As a big fan of the Patagonia brand, I was jazzed to  see their recent ‘environmentally-educational’ film, ‘Worn Wear’ – an exploration of quality in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico, a family’s maple syrup harvest in Contoocook, New Hampshire, an organic farm in Ojai, California and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard. Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.
Watch the whole film HERE!