MAD Symposium 2012.

by lev2






On July 1st and 2nd, the world’s most famous and creative chefs gathered in Copenhagen for the 2nd edition of MAD, assembled by chef René Redzepi of Noma (“Mad” means food in Danish). Among the speakers this year were Dan Barber, Wylie Dufresne, Hugh Fearnley-Whittingstall, Fergus Henderson, Massimo Bottura and Ferran Adria. The hope is that through the exchange of thought-provoking ideas between the scientists, farmers, producers, writers, academics and chefs assembled, the seeds of change would take root and flourish into tangible solutions for fixing our broken food system.
Wish I could have been there!
DAY 1
Tor Norretranders: “We Are Here Because We Have Appetite”
Roderick Sloan: “Appetite – the Lone Wolf”
David Chang: “MSG: Delicious or Evil?”
Enrique Olvera: “Rotten, Fried Bananas”
Hugh Fearnley-Whittingstall: “Ethical Food Futures”
Massimo Bottura: “Cultural Consciousness”
Andrea Pieroni: “The Importance of a Rose: Feeding Biocultural Diversities”
Shinichiro Takagi: “Asking the Winds of the Seasons”
Dan Barber: “The Taste of Wheat”
DAY 2
Chido Govera: “Appetite Beyond Temporary Food Cravings”
Paul Rozin: “The Psychology of a Meal & How to Make a Meal Memorable”
Mission Chinese Food: “The Audacity of Hope & Szechuan Peppercorn”
Massimo Montanari: “Between Nature & Culture: Appetite as a Guide”
Rasmus Kofoed: “Passion/Prison”
Nordic Food Lab: “Delineating the Edible & Inedible”
Andrea Petrini: “True Stories, Book 2: Cosmopolis Redux”
Wylie Dufresne: “An Appetite for Knowledge”
Leif Sorenson: “From Nothing – Till Something”
Fergus Henderson & Trevor Gulliver: “Appetite? Ahh, Hmm, Yes.”
Ferran Adria: “Do I Have an Appetite for Creativity?”

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